Agadir early 2026: solid tourism growth despite 5,000 closed hotel beds

Rising figures for early 2026

The first indicators for 2026 are encouraging for the Agadir destination. Tourist arrivals show a 4.54% increase compared to the same period last year, while overnight stays record an even stronger rise of 5.41%. These figures confirm that the record momentum observed in 2025, with its 1.5 million visitors, was not a one-off but a sign of a lasting trend.

This growth is driven by the diversification of source markets and the strengthening of air links to Al Massira Airport. New airlines have opened direct routes from medium-sized European cities, broadening the potential customer base. The increase in average length of stay, now exceeding four nights, also reflects greater visitor satisfaction, with tourists choosing to extend their Agadir experience.

The challenge of 5,000 closed beds

However, a major obstacle is holding back the full potential of Agadir's tourism: around 5,000 hotel beds are currently closed or out of service. This situation stems from renovation work at several ageing seafront properties, the conversion of some hotels, and the consequences of strengthened seismic standards following the compliance programme launched by the authorities. This capacity reduction puts pressure on remaining establishments, driving up rates during peak season and creating availability issues for last-minute bookings.

For operating hoteliers, this situation means high occupancy rates — good news for profitability — but also a risk of disappointment for travellers who cannot find a room in their preferred category or neighbourhood. Several construction and renovation projects are under way, but most will not be completed until 2027.

Booking advice for travellers

Given this tension between supply and demand, travellers planning a stay in Agadir in 2026 are well advised to book early. Reserving your accommodation at least six to eight weeks before your departure date is strongly recommended, especially if you are targeting the November to March period. Consider broadening your search beyond central Agadir: the resorts of Taghazout Bay and Aglou offer quality alternatives with often better availability.

On the flight side, increased competition on routes to Al Massira Airport makes it possible to find competitive fares, provided you compare offers and book ahead. Travellers flexible with their dates can achieve significant savings by shifting their stay to shoulder-season periods. Finally, do check tour operator packages offering flight and hotel bundles, which are often good value for the Agadir destination.