Agadir reaches historic milestone of 1.5 million tourists in 2025
An all-time record for the Agadir destination
Agadir has just reached a historic milestone by welcoming over 1.5 million tourists during 2025, a figure never achieved before. This exceptional performance comes with 6.3 million overnight stays recorded in the Souss-Massa region's hotels, marking a remarkable increase compared to previous years. For travellers passing through Agadir's Al Massira Airport, these figures reflect the growing dynamism of this sun-drenched destination in southern Morocco.
Agadir's rise can be attributed to several factors: an expanded air service with new direct routes from Europe, an exceptional climate offering over 300 days of sunshine per year, and constantly improving tourism infrastructure. Al Massira Airport has played a central role in this growth by handling a record number of charter flights and scheduled services.
The British market leads, Poland makes a strong breakthrough
Analysis by nationality reveals interesting trends for travellers planning their trip. The British market now holds first place with 352,000 visitors, confirming Agadir's appeal among UK tourists. The French market, historically dominant, holds steady in second place with 283,350 arrivals. Together, these two markets account for over a third of total visitor numbers.
The surprise comes from the spectacular breakthrough of the Polish market, which totalled 70,111 visitors in 2025. This rapid growth is due to the launch of new direct air routes between Polish cities and Agadir Airport, along with competitive fares that attract travellers seeking winter sunshine. The German, Dutch and Scandinavian markets complete this diversified picture.
What this means for travellers
This diversification of source markets is excellent news for travellers. It brings more direct air connections, increased competition between airlines — meaning more attractive fares — and a richer local tourism offering. Hoteliers and restaurateurs are adapting to a varied international clientele, which raises the overall quality of services.
To make the most of this momentum, it is advisable to book your flights to Al Massira Airport several weeks in advance, especially during the peak winter season (November to March). The shoulder seasons of April–May and September–October offer an excellent balance of pleasant weather, lower fares and moderate crowds.